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Monday, December 5, 2022

Be courageous, Olowolabi tasks PR practitioners

By Saheed Ibrahim & Wumi Ajibogun
Ondo State Commissioner for Information and Orientation, Mr Yemi Olowolabi has advised Public Relations practitioners in the state to always exhibit courage in discharging their duties in their respective organisations.

The Commissioner gave the advice at the Annual General Meeting and Public Lecture of the Nigerian Institute of Public Relations (NIPR), Ondo state chapter.

He noted that as communication practitioners, NIPR members should define who they are, especially during crisis.

Speaking on the theme of the lecture, “Putting the Publics back into Public Relations Practices in Nigeria”, the guest lecturer, a lecturer at the Department of Communication and Language Arts, University of Ibadan, Dr Bisi Olawuyi berated the manner at which unqualified people paraded themselves as PR practitioners in Nigeria.

Dr Olawuyi noted that the publics, who are the main reason for business, have been neglected in PR practices, noting that this has led to various avoidable consequences for organisations.

He stated emphatically that PR practitioners must not just have a seat in the boardroom, but must also have a voice in the boardroom, noting that every decision taken in the boardroom has PR implications.

Present at the event were Alhaji Muktah Suraju (NIPR National President), Mr Lamidi Ishola (NIPR State Chairman),

Mr Dayo Awude, a former Commissioner in Ondo state and Dr Gbenga Abimbola, Chairman, Editorial Board of The Hope newspaper were among participants at the event.

Highlight of the ceremony was the inauguration of new officers.


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