By Francis Akinnodi

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An entrepreneur has urged businesses to improve on Corporate Social Responsibility (CSR) and look beyond making money to remain afloat in difficult times.

Speaking with The Hope, Mrs Oluwayemisi Busari said: “We are all in business to make a profit. However, in making a profit, you must also give back and those are parts of the policies that you need to put in place.

“As an organisation, take the people seriously; we must be purpose-driven. We must have objectives and be particular about the performance.

“You must be flexible, and you must respect your people because you are there for the people,” she noted.

The corporate governance expert also advised businesses to take digitisation seriously, saying the level of technological advancement and data-driven solutions have shown that digital innovation is no longer an option but an essential tool for reinvention and effectiveness that will benefit businesses, individuals, and nations.

“The world is moving and you have to move with the world. You need to digitise most of your processes and by doing that, you also cut down on cost. All of these things make you profitable.”

She also said businesses needed to improve their relationship with the government. “If you are involved in giving back, you would improve your relationship with the government and naturally, the government would support your business”.

“To be successful in business, you must brought innovation into play and improved partnership with the government”.