By Femi Atolagbe

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The Chief Operating Officer of Nigeria Premier League Football, Davidson Owumi has described media as the driving force in football, saying without them nothing could be achieved.

Owumi stated this at the maiden NPFL Media Directors Summit held in Markurdi.

He said the summit will afford the Media Directors to be acquainted with the rules of the league for possible interpretations for their club owners and fans.

“Media are the reservoir of their clubs so it’s very pertinent for them to be familiarized with the rules.”

He advised Media Directors to invest in personal development in order to improve their skills and contribute qualitatively to the development of their club’s engagement with their fans and communities.

He also urged media Directors to identify five information centers in their state where the activities of their club will be advertised.

The league Chief Operating Officer disclosed that media has been neglected for so long in Nigeria football, adding that the summit is a beginning of new era in developing football in Nigeria.

According to him, “the media summit was a platform to rediscover ourselves and ensure we drive our football positively.”

The former General Manager of Enugu Rangers called on Nigeria football club owners to build a functional website within a month.

Resource persons at the workshop include the NPFL Director of Media, Harry Iwuala, who spoke on becoming an effective club media officer .

There were also presentations by Andrew Randa who dwell on deploying multimedia tools to improve functions of the club media.

Barrister Uche Egbe, the NPFL Head of Legal and Compliance, explained relevant codes of the Framework and Rules guiding the conduct of club officers. 

Other speakers at the event were Lazarus Ibeabuchi, Head of Public Relations at StarTimes, and Andrew Ekejiuba of GTI Assets Management.