By Femi Atolagbe
Nigeria Premier Football League (NPFL) has taken a major commercial leap announcing a landmark five-year data management and commercialization agreement with Inview Technologies Nigeria Limited and AS Production Hub Limited. The deal, valued at N2 billion, including a mandatory upfront payment of N800 million as activation fee signaling one of the most ambitious financial commitments in the modern era of Nigerian domestic club football.
Under this arrangement, NPFL matches will now become accessible on free-to-air television as well as designated digital platforms a move expected to dramatically expand audience reach and deepen fan engagement across the country.
Speaking at the formal signing ceremony, NPFL Chairman, Otunba Gbenga Elegbeleye, said the league is deliberately shifting into an era of commercial innovation, content expansion and wider access.
“We want every Nigerian home in villages, towns, and major cities to easily watch the NPFL. Our focus now is to create consistent, quality content that will be available on as many platforms as possible,” Elegbeleye said.
He added that this partnership is only one piece of a bigger strategy.
“This agreement with Inview and AS Production Hub does not shut the door to other broadcasters. The league is being unbundled which means more broadcasters are welcome to come in. More partners means more revenue, more coverage, and ultimately more development for our clubs and players.”
The President of the Nigeria Football Federation (NFF), Alhaji Ibrahim Musa Gusau, applauded the NPFL leadership for staying focused despite challenges.
“It may not seem as fast as Nigerians expect, but what NPFL is doing is foundational. With patience and consistent support, they will get it right in every dimension,” Gusau noted.
In a second major commercial engagement, the league also signed a separate strategic data partnership worth over N600 million with Round Up Technology, which includes an annual N140 million payment for technical data services covering players, match statistics, analytics and league performance parameters.
This marks the first time the NPFL will be receiving structured commercial income tied directly to data mining and data monetization a practice already standard across Europe’s top leagues.
Dignitaries who witnessed the signing included the Director-General of the National Broadcasting Commission (NBC), Charles Ebuebu; Director-General of the National Orientation Agency (NOA), Mallam Lanre Issa-Onilu; Director-General of Voice of Nigeria (VON), Mallam Jibrin Baba Ndace, among other top government and industry figures.
With this new structure television unbundling, direct data monetization, and open-door broadcast framework the NPFL may well be stepping into its most commercially promising era yet.