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Ojude Oba 2025 : Aiyedatiwa, Abiodun drum support for tourism sector

Ondo State Governor, Hon. Lucky Aiyedatiwa has urged international organisations, corporate bodies, and policymakers to pay attention to Nigeria’s tourism industry as a driver of sustainable economic development.

The governor stated this at the well-attended and colourful Ojude Oba festival in Ijebu Ode

The governor, who was represented by his deputy, Olayide Adelami, acknowledged the role of tourism and entertainment in job creation, foreign direct investment, and nation-building.

According to him, “Beyond its glamour, colour, and pageantry, Ojude Oba is a powerful symbol of unity, heritage, and continuity. It is also an eloquent demonstration of the immense potential our traditions hold—not only as cultural treasures but also as dynamic vehicles for socio-economic development.

“Festivals like this are strategic drivers of local and international tourism. They stimulate the hospitality, transport, fashion, entertainment, and trade sectors.

“They also create jobs, boost local enterprises, and attract both domestic and foreign investment. The economic ripple effects of Ojude Oba extend far beyond the borders of Ijebu land, contributing meaningfully to the GDP of Ogun State and, by extension, to Nigeria’s economy.”

He commended the efforts of the festival’s planning committee, saying Ojude Oba remains one of the most popular and colourful festivals in Africa.

“Permit me to commend you all for keeping our rich culture and heritage vibrantly alive, and for elevating Ojude Oba to global prominence. No doubt, this festival stands tall as one of the most iconic and celebrated cultural events on the African continent. It is a true honour to be part of this grand celebration today,” the governor said.

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The governor congratulated the Awujale and paramount ruler of Ijebu land, Oba Sikiru Adetona, the Ogun State Government, and all sons and daughters of Ijebu on a successful outing.

In his address, the Governor of Ogun State, Dapo Abiodun, emphasised the critical role of festivals like Ojude Oba in stimulating the local economy and attracting foreign investment.

He said, “In line with our economic development blueprint, Ojude Oba has been designated a flagship cultural event,” adding that the state plans to elevate the festival to a global standard while it remains “authentically Ijebu.”

“Festivals like Ojude Oba are critical to this vision to promote the local economy, attract global visibility, and fortify our cultural capital. Our cultural heritage is a powerful tool for national development,” the governor emphasised.

He described Ojude Oba as a symbol of communal harmony, where religion, tradition, and modernity coexist under a shared identity.

In her remarks, the Minister of Art, Culture, Tourism, and Creative Economy, Hannatu Musa-Musawa, reiterated the commitment of President Bola Tinubu to the promotion of culture and tourism as a lever for economic growth.

Highlights of the event included a series of parades by the Regberegbes and others, who, in their classy traditional attires, paid homage to the Awujale of Ijebu land.

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Ojude Oba 2025 : Aiyedatiwa, Abiodun drum support for tourism sector

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Ojude Oba 2025 : Aiyedatiwa, Abiodun drum support for tourism sector

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