By Michael Ofulue, Osogbo

Osun State Governor, Ademola Adeleke, has pledged to transform the state into a world-class international industrial hub for Adire fabric.

He stated that his administration would support market development and promote design innovations for Adire in the state.

Governor Adeleke made this known while unveiling the official logo for the Adire Osun Festival in Osogbo.

He assured that his government would enhance the capacity of industry stakeholders to ensure a superior market presence by 2025.

He emphasised that the state would host Adire industry events to further empower stakeholders and expand the industry.

The Governor also called on stakeholders in the state to collaborate with the government in making Osun the Adire hub of Nigeria.

According to him, “We will develop a sector-based policy that will encourage entrepreneurs in this field.

“Osun is the home of Adire. From Osun, Adire spreads to other states and regions.

As the originator of this unique fabric, the Osun State Government has resolved to actively support and promote this brand.

“We will also support market development and design growth for the fabric. From 2025, our government will develop the capacity of industry players to secure a stronger presence in the market.

“I will be the chief promoter of the creative industry as a professional myself.

“I will market the sector, especially the Adire brand, among the comity of states and nations.”

Speaking during the event, the Senior Special Assistant to the Governor on Creative Economy, Events, and Entertainment, Tunde Laface, noted that Adire has become a global cultural trend that must be harnessed.