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Role of media in 2019 general election

Role of media in 2019 general election

By Maria Famakinwa
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The role of mass media in the just concluded general election cannot be over emphasised. They are seeing  as a critical stakeholder in the nation’s efforts to advance the cause of democracy, which its sustainability depends on the credibility of electoral process.

     The media before the election, have been sensitizing the general public on the importance of collecting their Permanent voter cards(PVC), vote for their choice candidates, ensure that their votes counts and taken necessary security measures to avoid being victims of electoral violence among others. They also notify the voting public of the preparations for the election by various political parties  especially electoral umpire, Independent Electoral Commission (INEC).

      The Hope spoke with some media personalities and political analyst on the role play by media in the 2019 general election. In the submission of Ondo State Secretary, Nigeria Union of Journalists (NUJ) Mr Leke Adegbite opined that Media provided adequate information about the plan and activities of INEC, politians and political parties to the electorates to guide them on how to conduct themselves before, during and after the elections.

      “The media played very key roles in the general election, from voter’s education to announcement of accurate election results. Just imagine how the country would have been without media organizations, to inform the electorate about the various activities of INEC and political parties. Both traditional media and the new media (social media) were used by political parties and their candidates to transmit their manifestos and programmes to voters. Tuning to radio and television stations nationwide between October 2018 and March 2019, campaign jingles flooded airwaves. Features and editorials of newspapers in the country proffered solutions to some preelection and post election challenges.

     ” Therefore the roles of media cannot be over stressed. Many media professionals did not sleep for days during the elections, staying at the collation centres to bring the announcement of results to the public. This is the only set of professionals that played this kind of significant role in an election. People relied on media for every information regarding the election”.

     Sharing similar sentiment, Ondo State Chairperson, National Association of Women Journalists (NAWOJ) Mrs Sola Omotoso explained that media provide insight and interpretations of INEC policies  and the programmes of politicians and their political parties to the public for them to make informed judgements and decisions. “They involve in publicising the dates and venues of elections, the way the elections would be conducted and also notifying INEC, security agencies, government and the general public of any short comings and announcing the results as released by INEC.

     “The role of media in the 2019 general elections cannot be quantified. The media practitioners in the Print, Electronics and the New Media ensured they had unbiased coverage.They opened up areas where there were shortfalls in the electioneering process and ensured proper process was followed.

They stood for democracy and wanted to be part of a new Nigeria where transparency and people’s will are adhered to”.

      A political analyst, Mr Dipo Adedeji who maintained that election cannot be conducted successfully without the media added that to advance a true democratic culture, the role of media cannot be play down. “Media cover and report the pre, during and post elections issues cum activities that are very crucial because they contribute in one way or the other to the outcome of electoral process.

     “They played a major role in informing and enlightening the electorates about who is contesting for which position, their sustainability and abilities based on their past performances in positions they have held. “

 By Maria Famakinwa

Role of media in 2019 general election

     The role of mass media in the just concluded general election cannot be over emphasised. They are seeing  as a critical stakeholder in the nation’s efforts to advance the cause of democracy, which its sustainability depends on the credibility of electoral process.

     The media before the election, have been sensitizing the general public on the importance of collecting their Permanent voter cards(PVC), vote for their choice candidates, ensure that their votes counts and taken necessary security measures to avoid being victims of electoral violence among others. They also notify the voting public of the preparations for the election by various political parties   especially electoral umpire, Independent Electoral Commission (INEC).

      The Hope spoke with some media personalities and political analyst on the role play by media in the 2019 general election. In the submission of Ondo State Secretary, Nigeria Union of Journalists (NUJ) Mr Leke Adegbite opined that Media provided adequate information about the plan and activities of INEC, politians and political parties to the electorates to guide them on how to conduct themselves before, during and after the elections.

      “The media played very key roles in the general election, from voter’s education to announcement of accurate election results. Just imagine how the country would have been without media organizations, to inform the electorate about the various activities of INEC and political parties. Both traditional media and the new media (social media) were used by political parties and their candidates to transmit their manifestos and programmes to voters. Tuning to radio and television stations nationwide between October 2018 and March 2019, campaign jingles flooded airwaves. Features and editorials of newspapers in the country proffered solutions to some preelection and post election challenges.

     ” Therefore the roles of media cannot be over stressed. Many media professionals did not sleep for days during the elections, staying at the collation centres to bring the announcement of results to the public. This is the only set of professionals that played this kind of significant role in an election. People relied on media for every information regarding the election”.

     Sharing similar sentiment, Ondo State Chairperson, National Association of Women Journalists (NAWOJ) Mrs Sola Omotoso explained that media provide insight and interpretations of INEC policies  and the programmes of politicians and their political parties to the public for them to make informed judgements and decisions. “They involve in publicising the dates and venues of elections, the way the elections would be conducted and also notifying INEC, security agencies, government and the general public of any short comings and announcing the results as released by INEC.

     “The role of media in the 2019 general elections cannot be quantified.The media practitioners in the Print, Electronics and the New Media ensured they had unbiased coverage.They opened up areas where there were shortfalls in the electioneering process and ensured proper process was followed.

They stood for democracy and wanted to be part of a new Nigeria where transparency and people’s will are adhered to”.

       A political analyst, Mr Dipo Adedeji who maintained that election cannot be conducted successfully without the media added that to advance a true democratic culture, the role of media cannot be play down. “Media cover and report the pre, during and post elections issues cum activities that are very crucial because they contribute in one way or the other to the outcome of electoral process.

     “They played a major role in informing and enlightening the electorates about who is contesting for which position, their sustainability and abilities based on their past performances in positions they have held. “

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