By Josephine Oguntoyinbo

Subscribers of cable television services in Nigeria have decried the relentless increase in subscription fees by service providers, lamenting its impact amid the nation’s economic hardship.

Residents in Akure, the Ondo State capital, bemoaned the situation, stating that erratic power supply and the rising cost of living have made life unbearable. They argued that the latest tariff hike would only compound their woes.

A major cable TV provider, in a notice to its customers, announced fresh adjustments to its subscription rates, which are set to take effect from March ,2025.

The company justified the increment, attributing it to the need for operational sustainability and continued investment in Nigeria’s entertainment and creative industries.

Recall that the same provider had implemented a similar tariff hike in May 2024, citing inflation and escalating operational costs.

The latest increase has, however, sparked widespread discontent among subscribers.

A concerned subscriber, Mr Rotimi Adebayo, expressed frustration, stating that despite the frequent tariff adjustments, service quality has remained unimproved.

Similarly, Mrs Adenike Akinfolarin called for a mass boycott of the service, urging customers to explore alternative options such as free-to-air local channels.

Meanwhile, some football enthusiasts, including, Samuel Ikukoyi, admitted they had no choice, but to renew their subscriptions, as live football broadcasts remain a priority for them.

With frustration mounting, subscribers have called on the federal government to wade in and enforce stricter consumer protection measures while fostering a competitive business environment.

Although many acknowledge the significant role cable TV plays in Nigeria’s film and music industries, they insist that regulatory intervention is necessary to shield consumers from arbitrary price hikes.