By Kehinde Oluwatayo

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Online shopping as an alternative to in-store shopping is steadily becoming a dominant force in retail due to its many advantages. From the comfort of their homes, people can purchase items from around the world. In addition, online shopping provides access to a wider variety of products, better prices, and greater convenience. It saves time and can be done at any hour.

However, online shopping can lead to disappointment if precautions are not taken. Many have fallen victims to online scammers, while others have complained about receiving poor-quality products.

To shop safely and avoid regret, consider the following tips:

1. Buy from trusted websites

Not all online stores are reliable. To avoid scams and low-quality products, always shop from reputable e-commerce platforms. If using a new or lesser-known site, check for a secure website URL (look for “https://” in the address bar); customer reviews and ratings, including clear contact information.

2. Read product descriptions carefully

Many shoppers regret their purchases because they rely too much on images. Before buying, check product dimensions, materials, and specifications. Read the description thoroughly to ensure it meets your needs.  Use size charts when buying clothing or shoes.

3. Check customer reviews

Customer feedback can help you determine whether a product is worth buying. Look out for reviews with photos for real-life examples and verify purchases, as they are more reliable. A mix of positive and negative reviews for a balanced perspective.

4. Compare prices before buying

Just because a product is on sale does not mean it is the best deal. Use price comparison websites or check multiple online stores to ensure you are getting the best value.

5. Understand the returns and refunds policy

Before purchasing, check whether the seller allows returns or refunds in case the product does not meet your expectations.

Key factors to consider include:

The return window (some stores allow returns within 7–30 days)

Who covers return shipping costs (some offer free returns, others do not)

Whether the seller provides a refund or only store credit.

6. Beware of fake discounts

Retailers sometimes inflate original prices to make discounts seem bigger. Use tools like Google Shopping or price-tracking websites to check past prices and determine if a deal is truly worthwhile.

7. Secure your payment information

Avoid sharing your debit or credit card details on unfamiliar websites. Instead, use secure payment options such as PayPal, Apple Pay, or virtual credit cards

Enable two-factor authentication (2FA) for added security. Avoid saving card details on websites unless necessary.

8. Track your orders and keep receipts

After making a purchase, keep records of your order confirmation and tracking details. If the item is delayed or lost, this information will be essential for filing a complaint or requesting a refund.

Final Thoughts

Online shopping is convenient, time-saving, and offers a wide variety of products. However, to avoid disappointment, shop cautiously and follow these safety tips.