By Francis Akinnodi

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Betty Anyanwu-Akeredolu Foundation (BAAF) is set to organise a four-day Google Impact training for 1000 female entrepreneurs and business owners on marketing tools using social media.
According to a statement made available to The Hope, the training aimed at improving the growth of businesses in Nigeria and Ondo State in particular.
“The training contents include; How to set up and optimize Google My Business (GMB) listing, how to register business on Google map, how to engage with customers on google, how to manage and promote business on GMB and how to stay competitive with GMB.
“While the Digital Marketing Strategy include; Comparison between digital matting and traditional marketing, how to sign up for google ads, how to create Google ads and how to scale up sales with Google ads.
“Brand improvement and brand marketing; How to get started with social media and email marketing and build your brand and sell online.
“On Brand establishment; the entrepreneurs will be taught on how to increase online visibility and scale up sales, building of e-commerce platform and how to leverage on e-commerce to generate lead.
“Training of participants will hold online for one hour daily and run for four days from March 22 to 25, 2021.